As you think about your expertise, you may think, “What I know isn’t so special.”
You’re probably wrong. There are probably things you know that others would find valuable, would even pay money for.
And even if you don’t have unique expertise, you may have unique ways of expressing what you know, to make it accessible to others.
Think of yourself as your own coaching client. What would you tell yourself to encourage you about packaging and marketing your expertise?
This short video is a reflection on that topic.
