Monetize Your Expertise!

A tool to support you business: Dropbox

joelorr — Mon, 10 May 2010 20:56:21 +0000

Business tools used to be simple and few–something to write with, something to write on; an account book. Today we have a lot more help–or distraction, depending on your proclivities. (And depending somewhat on your niche; you should find your niche.)

The computer, with its keyboard, accounting software, great

Start a fire with a magnifying glass

joelorr — Fri, 07 May 2010 19:42:56 +0000

I attended a weekend event with Jeff & Kane (it was magnificent). Jeff Slayter, among many other powerful images, responded to someone’s question about focusing too narrowly. She asked, “Won’t I be missing customers if I focus on just a portion of the people I believe I can serve?” Jeff

Don’t put all your eggs in one basket

joelorr — Thu, 22 Apr 2010 23:51:54 +0000

: Image by orvaratli via Flickr

Duh, right? This is one of those old proverbs that is so self-evident you wouldn’t even notice it. In fact, that very hyper-familiarity probably made you just a bit curious to see why it is the title of a blog post.

The picture of the

Who is your customer?

joelorr — Thu, 22 Apr 2010 01:42:02 +0000

Unless you have a very clear idea of who your customer is, you’re not going to sell much. And you won’t know how to word your sales pages, your emails, and more.

You need to know exactly who is interested in buying what you are selling. The more precise, the

Stick with it

joelorr — Tue, 20 Apr 2010 22:53:29 +0000

Internet business has a huge advantage over off-the-Web business: There is very little overhead. You can get into business for almost no cost at all.

You don’t even need your own products. You can market other people’s products in a variety of ways. Many people earn a good living as

Do it by hand

joelorr — Mon, 19 Apr 2010 19:28:04 +0000

Before I became a book and Internet marketing coach, I was a consultant in the world of computer-aided engineering–CAD, CAM, and other ways of automating design, construction, and manufacturing. I and my partner, Brad Holtz, still hold an annual event–COFES, the congress on the future of engineering software–in

To start a business based on what you know, you must want to

joelorr — Fri, 16 Apr 2010 06:35:20 +0000

Not everyone is cut out for the entrepreneurial life. There are many people living happy, fulfilled lives as employees. And even if you find yourself out of work, and entertaining the possibility of starting your own business rather than seek another job, you owe it to yourself to carefully consider:

Are you missing the obvious?

joelorr — Wed, 14 Apr 2010 21:34:59 +0000

One of the most fascinating assessments I ever took is the Johnson O’Connor Research Foundation’s aptitude evaluation. It checks what you are genetically equipped to do, in ways that no other set of tests I know do. I sent all my children and several of my employees and grandchildren

The hard way may or may not be the best way

joelorr — Tue, 13 Apr 2010 19:05:38 +0000

Have you been to Masada, in Israel? It’s a butte–a pillar of rock in the desert, by the dead sea. King Herod, who reigned under the Romans around the time of Jesus, built a winter palace there.

: Image via Wikipedia

What it is known for in Israel is that it

How do you feel about making money?

joelorr — Tue, 13 Apr 2010 00:31:10 +0000

Many of us are raised with beliefs about money that are not quite conscious, and yet they affect everything we do in business. Here’s a few for you to try on for size:

Money is the root of all evil.
If you work hard, really hard, you can earn a