A 12-week intensive by Dr. Joel Orr joel@joelorrcoaching.com
You want to write a book. I’ll help you do that—quickly and easily.
But then what? What role will the book play in your business and your life?
Dear Colleague,
I help people write and publish books
Helping business people write books has taught me: Having a book is a great thing for your business, but it’s not enough. The missing component is the Internet.
Why the Internet? Because it is where people are finding they can promote their expertise, market their products, and create multiple streams of income—at far less cost, and in less time, than was ever possible before.
See, when you write a book, you have laid out your expertise for all to see. And you’ve created a treasure-trove of content that you can repurpose in lots of ways!
Now that you’ve got all this content, you can deliver your expertise in a variety of forms—in ebooks, teleseminars, courses, and more—that can ultimately create a veritable information empire. Talk about “multiple streams of income”!
What’s up with most Internet marketing courses?
So I have been looking around for a simple, inexpensive course to which I might direct my clients—something they can master in their spare time, while continuing to work their business. I’ve examined dozens of them, in every category—audio; video; membership sites; books; live events; and more. And the good ones all suffer from one major flaw.
They are overwhelming.
They remind me of some New York diners I’ve visited, whose menus have dozens of pages, with small type. Help! It’s wonderful to be presented with options, but I just wanted a quick lunch; I have work to do.
Like me, my clients have work to do. They came to me for help with their books because they are in business, and saw Joel’s BookProgram as a quick and effective way to get a book that will support their business.
And it is. I now have many clients who have completed their books and are using them to “brand their brilliance” and promote themselves. And many of them are asking: “What’s next? What’s the next step I can take to move my business to the next level? And by the way, don’t give me a huge menu; all I want is a few steps that will yield immediate results!”
So how can I get to the next level?
So that’s what I’ve created—a 12-week course built around specific results. Follow this “recipe,” get this result. Period.
(If you’ve written your book already, this is just what you need to build your “information empire.” But if you haven’t written your book yet, I’ve got a surprise for you—this 12-week intensive incorporates everything you need to get your book written! I just got off the phone with a successful book coach who charges thousands of dollars just to help you get your book out! You get all you need to write and publish and promote your book, as part of this course!)
I want a results-based system
This 12-week intensive is all about results. No long treatises about the 73 ways to do this or the 49 choices of that. I’ve done the research for you, and I’ve selected a way to accomplish each of the promised results, quickly and effectively. Follow my recipes, and you’ll get the promised outcomes.
Bonus: Write a book, too!
First, your bonus course: Joel’s BookProgram: How to Write a Book in 30 Days, at 1 Hour a Day! Your book. Title and subtitle. Table of contents. Subchapters. Sparkling words. ZipWriting. Publishing. Promotion.
Outcome: Your book, named and structured—and ready to serve as the foundation for your information empire!
What you’ll do in the 12-week “Monetize Your Expertise” intensive
Here’s what you’ll accomplish in each of the 12 sessions:
1. Introduction to the intensive. Define, validate, and clarify your niche. Get a crystal-clear picture of your market.
Outcome: Your niche, defined and validated
2. Products. Your marketing funnel. Types of products: Teleseminars; audios; videos; reports; ebooks; autoresponder sequences; groups; events; courses; membership programs. Your first product.
Outcome: Your first product, designed and prices. And you’ll know just what you need to do to produce it.
3. Live and virtual events. Teleseminars. Webinars. Telesummits. Attracting attendees. Creating sales.
Outcome: You will know how to create in-person and virtual events, and how to maximize their sales potential.
4. Your autoresponder. Your first squeeze page. Your first sales page. Product fulfillment.
Outcome: Your first squeeze page. Sales page. Product fulfillment mechanism.
5. All about traffic. Keywords. Organic traffic. SEO (search engine optimization). Paid traffic. Articles. Videos.
Outcome: Your initial keyword list. Your traffic generation strategy
6. Promotion. Press releases. Advertising. Endorsements. Testimonials.
Outcome: You’ll know how to write and publish a press release. Know enough about advertising to make wise decisions. Know how and where to obtain endorsements and testimonials
7. Social networking. Blogs. Forums. Facebook. Twitter.
Outcome: You’ll know exactly why you should—or shouldn’t—be on each network. You’ll know just what to do
8. Outsourcing. Virtual assistants. Junior geeks. Online marketplaces.
Outcome: You’ll know what to outsource, and what to do yourself. You’ll learn where to get the least expensive, most reliable help, in every category
9. In-house systems. Time management. Record-keeping. CRM (customer relationship management). Master mind groups.
Outcome: You’ll have system and time-management clarity; you’ll know exactly what to do, when and how to do it
10. Joint ventures (JVs) and affiliates. Speaking—a highly lucrative activity for an expert. Selling from the stage.
Outcome: You’ll create a list of potential JVs, and know how to approach them. You’ll know just how to set up an affiliate program for your products and services. You’ll know how to find speaking engagements. You’ll know the key do’s and don’t’s for selling from the stage.
11. Technology. Cameras. Recorders. Microphones. Software.
Outcome: You’ll have a detailed list of what you will need, for what. And you’ll know how much you’ll have to spend for it.
12. “Hot Seat”: Joel and group will focus on several individuals, in sequence, to help resolve any questions.
Outcome: You’ll wind up with a clear plan for building your business and seeing revenues quickly!
For each session, the costs of any materials or services, such as autoresponders or other miscellaneous tools, will be made clear in advance.
It is possible to accomplish all the goals of the intensive for an extremely small investment.
The sessions will be held weekly, on Wednesdays at 6 pm, starting 12/2/09. Each session will be held as a 1-hour teleseminar, over the phone. Other materials will be sent via email. Can’t make it? Don’t worry. All sessions will be recorded, and made
available to you on-line, along with support materials and lists of resources.
I will provide unlimited email support throughout the intensive.
My goal for you is that by the end of the program, you will have your book finished, and money and new clients coming in over the Internet!
This is the only time the 12-week intensive, “Monetizing Your Expertise,” will be offered at this low level of investment.
Are you ready to start receiving the levels of income you deserve? Or would you rather continue as you are? I want you to move beyond your current limitations, and I am committed to helping you do it!
Questions? Call me at 650-969-6752 or email me, joel@joelorrcoaching.com.
To register, click here.
Warmly,
Joel